How to Scale Your Account-Based Content and Empower Your Sales Team

Your marketing team spends tons of time and resources developing the right content to engage your top personas and accounts. But what if you could engage your sales team while making them look like rockstars with your content? Learn how Sigstr, Terminus and Uberflip run their ABM campaigns and empower their sales teams with content. It’s time to move away from the traditional demand gen and outbound sales tactics with a focus on pure volume and towards a personalized approach. You’ll discover strategies and tips to: - Personalize your account based content at scale - Leverage your sales team as your secret weapon for content distribution - Win over your top accounts!
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Spotlight

In the constantly developing world of marketing, and further to that, digital marketing, retargeting or remarketing tactics have become one of the most popular and effective way for brands to continue to expose themselves to those website visitors who have come and gone from their pages.But if you&r


OTHER ON-DEMAND WEBINARS

Big Vision, Big Impact

Join us for an exclusive webinar featuring DemandGen CEO and author David Lewis, and learn how to build your “Demand Factory.” Learn the pillars that will construct one that combines the technology, resources, and measurement systems they need to drive demand generation and strengthen customer loyalty. He will discuss how forward thinking marketers are shifting the power of revenue generation, essentially turning Marketing into the epicenter of growth for their firms.

The ABM Roadmap For 2017: 5 Steps To Activate Your Best Customer Accounts

Madison Logic

This webinar will give you a detailed, five-step roadmap to planning an ABM strategy, from getting senior leadership buy-in and selecting accounts, to program rollout. We’ll provide tips and best practices on each element of a successful ABM implementation, including:Selecting the media tactics that will work best for target accounts;Creating messaging strategies for targeted segments.

Using Transparency and Tech to Build Better B2B Relationships

BrightTALK

Relationships are hard, even when it comes to B2B sales for subscription businesses. But as challenging as it may be, it’s not impossible, even with sales evolving more and more into relationship management. G2 Crowd’s Senior Vice President of Sales, Olivier L'Abbé, joins us to discuss the keys to building a rock star relationship team across all go to market functions, and why transparency and honesty are the foundations of successful sales, marketing, and customer success organizations. Register today to learn more about:

GETTING STARTED & ACCELERATING ABM WITH DRUPAL & ACQUIA

Elevated Third

Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.

Spotlight

In the constantly developing world of marketing, and further to that, digital marketing, retargeting or remarketing tactics have become one of the most popular and effective way for brands to continue to expose themselves to those website visitors who have come and gone from their pages.But if you&r

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