Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up.
Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023.
Join our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.
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As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top-of-funnel programs, improve lead scoring/nurturing, prioritize outreach, and provide account intelligence to sales teams.
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Aprimo
In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.
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Microsoft
Many organizations struggle to understand where account-based marketing (ABM) fits in their broader demand-creation picture. Watch this webinar, featuring SiriusDecisions, to learn the role of ABM and how to provide a comprehensive demand strategy.You’ll also learn about:The SiriusDecisions Demand Spectrum.
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