How to Target the Best Accounts for Your ABM Programs

Join us as we partner with Demandbase to understand how to harness the power of CRM, ABM and marketing automation to land more prospects and retain more customers. Hear how Pardot and Demandbase join forces to help customers create successful ABM strategies.

In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax: - Evolved their target account strategy - Effectively works with sales - Implemented a successful field marketing model

Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data — to ensure equitable territories that means your sellers hit their numbers.

Many organizations struggle to understand where account-based marketing (ABM) fits in their broader demand-creation picture. Watch this webinar, featuring SiriusDecisions, to learn the role of ABM and how to provide a comprehensive demand strategy.You’ll also learn about:The SiriusDecisions Demand Spectrum.