How to Turn ABM Buzz Into Business Results

As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers. In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.

Technology and service providers (TSPs) have rapidly adopted account-based marketing (ABM) programs over the past few years. When done right, ABM programs can provide significant lift across a range of marketing and sales metrics, including pipeline contribution, larger deal sizes and higher win rates. But ABM programs are far more complicated than traditional demand generation and prospecting efforts. In this complimentary webinar, we reveal the secrets to getting significant lift from ABM programs, sharing primary research, best practices and examples of successful ABM programs.

Join experts from Oracle and Leadspace, as they share valuable tips for building high-performing, personalized ABM programs founded in intelligent data and executed in Marketing Automation. These practitioners and product experts will give you practical ideas for increasing engagement with the right accounts to tee them up for sales to connect and close.

Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment. Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations: Rose Spicer | Head of Global Retail Marketing | Oracle Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn Vin Turk | COO & Co-Founder | Madison Logic