How to Turn ABM Buzz Into Business Results

Avention

In this session, guest speaker Laura Ramos, VP and Principal Analyst at Forrester Research, will take a close look at the forces fundamentally changing the vendor-customer relationship and how account-based marketing (ABM) strategy, processes, and thinking are instrumental to the next step in B2B marketing and sales modernization. Avention CEO, Steve Pogorzelski, will share examples of customers who have achieved account-based sales and marketing success by aligning around one source of customer data truth and leveraging account and contact insights to create compelling engagement.
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Spotlight

The relationship between buyers and sellers is undergoing a major transformation. Social media and e-commerce have given buyers tremendous new power to research products, prices, reputations, and opinions—often before they even talk to the seller. To compete in this buyer-empowered market, business-to-business companies have been forced to rethink how they market and sell their products and services.


OTHER ON-DEMAND WEBINARS

Hit a Home Run with ABM

BrightTALK

n the account-based game, you’re not looking for one big hit. You need your entire lineup to consistently perform across all nine innings. Join this webinar to learn how to draft the best accounts, manage your ABM campaign lineup, and keep score.
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How To Optimize Your Demand Generation

Are you struggling to piece together paid distribution with the nurture & qualification process?Forrester’s Ryan Skinner shares exclusive tips on how to optimize the demand generation process.
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Audit Your Marketing Segmentation to Improve ROI

BrightTALK

Before investing more money and time into another market segmentation research effort that may or may not produce helpful results, Kevin Clancy suggests marketers consider doing a market segmentation audit first Understand strengths and weaknesses of current practices
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How to implement an Account-Based Marketing Strategy

Incloud Business Solutions

Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice? We’ve organized an event on July 2018 around this theme, and as it was a success, we wanted to give you access to the content of the presentation through this webinar. In this webinar, you will explore step by step how to implement an ABM strategy within your company in order to find new high-quality prospects, re-target prospective accounts, and improve account engagement through coordinated email and ad nurture programs.
Watch Now

Spotlight

The relationship between buyers and sellers is undergoing a major transformation. Social media and e-commerce have given buyers tremendous new power to research products, prices, reputations, and opinions—often before they even talk to the seller. To compete in this buyer-empowered market, business-to-business companies have been forced to rethink how they market and sell their products and services.

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