Stefanie Neer started at Drift to lead all things ABM back in May. While it’s only been a couple of months for a seasoned ABM leader like Stefanie, it’s been plenty of time to dream up a polished ABM roadmap for the second half of the year. Plus, by working closely with Ottavio Dattolo and Drift’s Demand Gen team, she’s found a way to execute ABM campaigns effectively, cross-functionally and at scale.
Now the two are ready to share everything they’ve learned over the past couple of months working together with you!
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Engagio
Wondering why Account-Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
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SAP
Hosting or participating in events is an important way for companies to establish and grow their brand, requiring a large amount of budget and time investment. Successful events can help drive more qualified prospects, acquire leads and convert customers, but it’s not always easy to attract attendees or ensure that the right people attend. In this webinar we’ll be exploring how applying an Account Based Marketing (ABM) approach before, during and after your events can significantly boost your event ROI. We’ll also be looking at to engage sales and use social media in the process, as well as discussing how to measure event ROI.
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Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data — to ensure equitable territories that means your sellers hit their numbers.
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