How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
Watch Rena Gadimova, Sr. Global Content Strategy Manager, present her webinar, Industry Success: Bring Your Content and Demand Generation Teams Together.
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Marketo
As 2019 progresses, marketers should still be thinking about how to optimize their strategies to ensure a strong performance every single quarter. Watch Gurdeep Dhillon, Head of Global Demand Generation at Marketo, an Adobe Company for his webinar, Top Demand Generation Trends to Unleash Your Marketing in 2019, as he shared his thoughts on three trends that anyone in Demand Generation should focus on in 2019 in order to deliver business impact and a stronger partnership between sales and marketing.
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Pushed into a (wholly) digital way of working by COVID, B2B sales teams needed to work with and rely on marketing more than ever before to find new opportunities and close revenue. Now with the threat of an economic downturn, this symbiotic relationship will be even more important.
Delivering an amazing customer experience means going beyond alignment. And requires restructuring teams, processes, and measures of success. To get ahead, teams need to blow away silos, and build based on customer experience vs. internal views or politics.
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Whether you’re already using intent data or still learning about its sales potential, this session covers the steps you need to take when you decide to add intent data to your sales and marketing mix.
Join us and our Creative Director, Charmaine Española, as we share the different ways you can maximize buyer interest signals to help your sales team close more deals faster and to assist your marketing generate more win-ready leads.
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