Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences, teams can scale personalized attention, and AI-powered conversations always drive prospective buyers towards the next best action.
Conversational AI fosters deep two-way conversations across multiple channels, elevates sales-ready contacts, and qualifies contacts for the next step in the customer lifecycle. So, forget about qualifying leads with clicks and downloads—now is the time for “Conversation Qualified.”
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Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations.
An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster.
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TechTarget
While marketing actions have traditionally focused on interacting with individual leads, sales success has always been focused on accounts and the buying groups within them.In reality, success at scale requires that sales and marketing work together as a unified team on a unified concept of what they're really going after.
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Terminus
Join Uberflip, BrightFunnel, and Terminus for a live webinar to learn how you can scale your ABM campaigns without creating tons of brand new content assets. Plus we'll share examples of real B2B campaigns that are actually working to get the attention of target accounts.
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