BrightTALK
In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula.
Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.
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The inundation of emails, DM’s, phone calls and text messages has only increased and so many B2B marketers follow the same marketing playbooks. Alex Kelly, Director of Digital Marketing at Ceros, has a different POV on how B2B marketers can explore new mediums and ways to create “Attention-Grabbing” B2B marketing.
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ValueSelling Associates
In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., shares how salespeople can leverage ValueSelling techniques and the ValuePrompter tool, alongside their marketing team’s ABM campaign, to win bigger deals.
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We hear a lot about creating personalized experiences for buyers from a marketing perspective, but we often forget about how important it is for sales, too.
Account-based selling is all about putting more energy into the accounts that give your company more revenue. Because who doesn’t want that?
On May 19, we’re joining forces with 6sense to give you the simplified account-based framework your sales team needs.
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