While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns.
That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small.
It's time to consider a niche marketing approach that brings in the prospects that actually convert.
Watch Now
SalesIntel.io
SalesIntel.io and Measured Results Marketing recently discussed why Account Based Marketing (ABM) initiatives are the hottest topic in the B2B space and why they so often fail.Below you can view the webinar recording and slide deck used.In this recap webinar you will learn:- What is ABM and why is it going to be the leading B2B strategy of 2019.
Watch Now
Part of reaching your target market is using the right tools. Most marketers agree that marketing automation is one of the most effective. But if you really want to be a savvy marketer, integrating your CRM into your marketing automation is the next step.
When you use your CRM and marketing automation tools together, you can convert more leads and accelerate your business growth.
How can marketers leverage their tools with strategy, talent, and imagination to achieve remarkable outcomes for their businesses and their customers?
Watch Now
The last year has been full of twists and turns, but it has been a particularly hard year for marketers. It has been unpredictable with budget cuts, so it’s more important than ever to spend time and resources on accounts that actually buy.
If you’re beginning to build your ABM strategy for 2023, we’ll help unpack all the things you should do ahead of the new year in this session. Whether it’s your first ABM program or your 100th, the market evolves, technology evolves and it’s important that, as marketers, we keep up with those changes to best support our revenue goals.
Watch Now