How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%

One of the key ways to convert high-value accounts into customers is with Account Based Marketing (ABM). ABM is a new motion for many sales and marketing teams, but getting started with ABM still can be easy with a few foundational tools. At Intercom, we built out ABM and outbounding motions using outside tools and our own ABM features within our Intercom product. Throughout the process, we’ve learned some of the best ways to drive even more value from ABM using live chat.

Over the last few years, leading field service software application ServiceMax has gone through a number of go-to-market changes, which has resulted in some major pivots in fundamental strategies. After setting the proper foundation to move towards an account-based approach, ServiceMax is now executing global campaigns at scale, complete with a phenomenal partnership between the sales and marketing teams. Hear from Shannon Jackson, Director of Demand Generation, about how the ServiceMax team’s shift began at a high-level: first determining how to leverage account insights to prioritize their resources, to then developing a cross-functional approach that aligns sales and marketing as one revenue engine.

This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make you central to your organisation’s succ

What if you could tell your SDR team, “Hey, I have a way to put money right in your pockets?” Or tell your marketing team, “I know how we can create more flexibility and personalization for customers visiting our website?” A dream, right? Well, for companies embracing Conversational AI, like Tenable, this dream is closer to reality than you might think. And it can be for you, too. On April 27th, join Tenable’s Senior Director of Growth Marketing, Operations, & Technology, Matt Mullin, and Drift’s Director of Product Marketing, Aurelia Solomon, to hear how Tenable uses Drift to generate 3x qualified pipeline globally.