How Your Organization Can Achieve Best-in-Class CX Capabilities

Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.

Whether you’re brand new just looking to get started or a seasoned pro who wants to audit your existing strategy, this webinar will show you the right questions to ask yourself (and how to answer them). It will cover: All components that impact advertising engagement and conversion, outside of just an ad design. How to evaluate your current digital advertising experiences and how to adjust them if needed. Analysis and use cases from our own digital marketing managers who work with Terminus customers everyday on cohesive advertising experiences.

You’ve heard the hype Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this session, we will present actual examples of how Engagio used proven ABM techniques to quickly go from 0 to 36% of pipeline and increase account engagement by 4X. Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.

Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment. Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations: Rose Spicer | Head of Global Retail Marketing | Oracle Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn Vin Turk | COO & Co-Founder | Madison Logic