TechTarget
While marketing actions have traditionally focused on interacting with individual leads, sales success has always been focused on accounts and the buying groups within them.In reality, success at scale requires that sales and marketing work together as a unified team on a unified concept of what they're really going after.
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ViB
Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52.
However, many brands simply aren't using the right tools and tactics to drive success in the inbox.
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slideshare
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
- Implemented a successful field marketing model
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Heinz Marketing
For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success and facing new challenges.
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