Part of reaching your target market is using the right tools. Most marketers agree that marketing automation is one of the most effective. But if you really want to be a savvy marketer, integrating your CRM into your marketing automation is the next step.
When you use your CRM and marketing automation tools together, you can convert more leads and accelerate your business growth.
How can marketers leverage their tools with strategy, talent, and imagination to achieve remarkable outcomes for their businesses and their customers?
Watch Now
Marketing leaders are constantly exploring new ways to build relationships and get in front of customers. Differentiating from competitors to initiate more conversations, building deep relationships, and driving revenue with top tier high value accounts are always top of mind. So what should you be investing in 2023 to hit your targets?
In this session, Jessica Ovalle Fisher, Director of Demand Generation at Sendoso, goes over how to engage and convert target accounts with personalized gifts that set you apart from the competition.
Watch Now
A successful account-based marketing program begins with finding & prioritizing the right Target Accounts for your use case. For Manufacturers, that critical piece may be particularly challenging.
Join account-based data provider, Ocean.io, and global ABM platform, Jabmo, as they team up to explore how Manufacturers can best navigate the Target Account selection process.
Watch Now
In uncertain moments, marketers and sellers need to double-down on strategies and tactics that drive meaningful business results and ROI. But, buyer needs have changed dramatically meaning traditional digital strategies are not meeting their expectations. Buyers have become inundated with digital noise leaving emails unread and display ads ignored.
Gartner research shows that “79% of buyers buy from brands that demonstrate they care about THEM.” Sending enables brands to evolve their customer journeys by emphasizing connection with buyers to deliver human marketing experiences and scale human connection.
Watch Now