Intent and Buyer Engagement in the time of COVID-19

Customer experience continues to be a hot topic as enterprises wrestle with disruptions stemming from new business priorities and changing customer expectations. Join this complimentary panel discussion as Gartner CX experts explore key trends and recommendations that will help you shape your CX strategy for 2023.

Prospect inboxes are crammed with sales messages claiming to offer the next big thing. Increasing touch volume has been the go-to strategy for marketing and sales teams to increase engagement. It’s a vicious cycle of more volume and less connections. So how do you make sure your message is breaking through the noise and attracting your audience’s attention?To successfully build a relationship with a prospect, Marketers need to be smarter than ever by creating 1:1 journeys that use scalable, data-driven strategies and technologies. Teaming up with sales is only the beginning to successful ABM – these campaigns need to be agile, scalable, and executed effectively to maximize impact.

There is no cookie-cutter answer for launching an ABM strategy, but during this presentation, which will feature B2B marketers currently embarked on their own journey, we will offer a perspective designed to highlight the value you could achieve within your organization.

With ABM being overwhelmingly popular in B2B marketing, it makes a marketer wonder how to execute creative campaigns so their messaging can be heard above the noise. Join Tyler Lessard, VP of Marketing at Vidyard, Sruthi Kumar, Global Marketing Manager at Sendoso, and Allie Butters, Head of Marketing at Terminus as they share creative tips and tactics to engage and enchant your target accounts.