Invest in What Works: Personalization in ABM for Maximum Results

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever and having the ability to tap into intent data and signals can significantly transform your go-to-market strategy and ultimately, bottom line. Due to COVID-19, as the marketing landscape rapidly changes to fit the new normal of remote working and businesses reprioritizing projects and budgets, finding and tracking key engagement data from your ideal buyer is essential.

Account-based marketing ABM programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers personalization becomes a thing of the past and they get the same site experience as everyone else. At a time when customer lifetime value matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.

ABM is becoming table stakes. It’s quickly turning into the new modern marketing standard for brands who want to focus on growing more revenue, and create a seamless experience for accounts across the complex buyer journey. But, it’s still perceived as challenging, overwhelming and time consuming. Additionally, the most popular challenge still remains:“How do we get started!?”More specifically, what should our ABM strategy be with Sales? Watch our webinar where two of our fearless Marketo Marketers will share three ABM strategies that will help Sales and Marketing kick-start their ABM for the first time.