LinkedIn Lead Generation with a 0 Budget Confession of a personal brand expert

While lead gen and acquisition are on one side of the coin, customer marketing is on the other, and is quickly becoming a priority moving into 2023. According to Bain and Company research, a 5% increase in customer retention can increase profits by 25% to 95%. To maximize marketing effectiveness, B2B marketers need to develop a unified marketing strategy that puts the customer at the center. Join a discussion with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce and Serena Schlaile, Director of Customer Marketing at Qualified, as they share insights & best practices on developing a successful customer-centric marketing strategy. Moderated by Jena Andres, Head of Partnerships & Community at Welcome.

Learn how to build efficient ABM and SEO campaigns that drive engagement with high-intent buyers, build clean retargeting audiences, and optimize conversion. Join this conversation with Jon Miller, CMO of Demandbase, Nate Dame, CEO & Founder of Profound Strategy, and MK Getler-Porizkova, CMO of Loop & Tie. Moderated by Jena Andres, Head of Community & Partnerships at Welcome.

Part of reaching your target market is using the right tools. Most marketers agree that marketing automation is one of the most effective. But if you really want to be a savvy marketer, integrating your CRM into your marketing automation is the next step. When you use your CRM and marketing automation tools together, you can convert more leads and accelerate your business growth. How can marketers leverage their tools with strategy, talent, and imagination to achieve remarkable outcomes for their businesses and their customers?

Pushed into a (wholly) digital way of working by COVID, B2B sales teams needed to work with and rely on marketing more than ever before to find new opportunities and close revenue. Now with the threat of an economic downturn, this symbiotic relationship will be even more important. Delivering an amazing customer experience means going beyond alignment. And requires restructuring teams, processes, and measures of success. To get ahead, teams need to blow away silos, and build based on customer experience vs. internal views or politics.