Salesforce
Artificial intelligence and machine learning are revolutionizing the way we market to our customers, and no strategy is more perfectly positioned for it than account-based marketing. B2B marketers know that ABM can yield significantly higher conversion rates than traditional marketing, and can deliver a much more deeply personalized customer experience. With AI powering their ABM strategy, B2B marketers can get insights into their prospects’ levels of engagement and the success of their campaigns.
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You know your product/service is right for your audience. But your prospects always have a reason for not engaging:
They're not in the market
They don't know who you are
They already have a vendor...
So how do you break down the barriers they put up and prove your product is right for them?
Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She'll show you what to write—and say—to lower customer defenses and obliterate objections (it's science!) so your messages are heard and you can close the deal.
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Join Jessie Johnson, Principal Analyst at Forrester, Nikki Candito, VP Demand Strategy and Dee Blohm, SVP Corporate Marketing at Anteriad discuss how to successfully leverage buying group signals to change buyer engagement, to buyer enablement.
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Account Based Marketing might be an industry buzzword, but what is a true ABM strategy?
In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs.
It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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