Buyers conduct research at all stages of their buying journey—they visit product pages, download marketing content, peruse case studies, and inevitably return to the websites that best meet their needs when it’s time to make a buying decision.
When sellers can capture these buying signals at earlier stages in the journey, they can reach out to buyers who are getting closer to making a decision with the exact right messaging at the right time.
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Metadata
Join Metadata CEO Gil Allouche and LeadSift CEO Tukan Das in this on-demand webinar as they show how to leverage behavioral intent data and automatic account-based advertising to generate pipeline and revenues for your target accounts.
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BrightTALK
In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula.
Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.
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Azure SQL Managed Instance is the cloud destination for modernizing your SQL Server applications at scale, combining the best of SQL Server with all the benefits of a fully managed service. Recent investments in the service make it even more powerful and secure, enabling you to modernize your most demanding mission critical wor
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