While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns.
That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small.
It's time to consider a niche marketing approach that brings in the prospects that actually convert.
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You don’t turn off your CRM. So, why would you turn off your account-based marketing program? This recorded webinar walks through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. The webinar helps marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.
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Rollworks
Creating, prioritizing, and managing a target account list is one of the biggest challenges faced by account-based teams. Not getting it right has some serious implications wasted budgets and missed revenue. Watch TOPO senior analyst Eric Wittlake and RollWorks VP of marketing Jennifer Toton as they reveal the best tactics to build a successful target account list, as well as how to align internal expectations around outcomes
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As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: ABM. With an account-based approach, teams can focus their investments and target specific accounts with the highest fit, intent, and engagement to help drive revenue fast.
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