Marketing in an Altered Reality World

Being a B2B marketer can be like being an overworked chef. Leadership is hungry and expecting results fast. Revenue growth is on the menu and a starving sales team wants to court their key accounts, what can you prepare to feed demand — and fast? Fortunately, experts from the ABM Leadership Alliance have prepared a cookbook of recipes to satisfy even the most demanding revenue appetites. With a variety of courses chosen by channel, you’ll be inspired to fill up your funnel. Watch now for a masterclass where B2B experts will show you: How to craft content that will have buyers coming for seconds. The jus that will zhuzh up your customer journeys. Entrées for engagement and the courses that close. The mise en place for measurement success.

Join us to learn how real-time personalized website experiences increase conversions and grow customer relationships, even in a turbulent economy. You’ll hear from Trailblazers at retailer Wild Birds Unlimited who will pull back the curtain on their personalization strategy, offering insights and use cases from their franchise model that are driving results.

As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers. In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.

It’s 2019 and B2B leaders everywhere are embracing account-based marketing (ABM) tactics to turn their key accounts into paying customers. It’s no longer a question of why ABM, but instead a matter of how to rethink your existing strategy to target prospects at companies who may not have entered the awareness phase of the buyer’s journey just yet.