MARKETING THAT REALLY LEADS TO SALES

It’s no secret that CMOs are under more pressure than ever before. Marketers must create a pipeline of high quality leads that convert to sales if they want to show the impact of their efforts and spending, and gain budget increases. The most effective marketers today leverage AI and machine learning to expose the best accounts, improve conversion rates, and inform how to spend marketing dollars more effectively. Now you can use AI to make your marketing (and yourself) more powerful and effective with proven results like 85% in up-sell opportunities. Join Jeremy Bromwell, Vice President of Marketing at TripActions, and Than Tran, Senior Director of Demand Generation at EverString as they share insights on how to correlate marketing spend to sales revenue.
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Spotlight

OTHER ON-DEMAND WEBINARS

Accélérez vos processus de ventes, réduisez les risques et maîtrisez vos coûts avec DocuSign + Salesforce

De nombreuses entreprises françaises ont déjà transformé leurs processus commerciaux en dématérialisant le parcours de signature des contrats de ventes, devis, bons de commandes et autres documents. En choisissant des solutions de gestion des contrats intégrées à votre CRM Salesforce, vous gagnez encore plus de temps : Envoyez v
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The Future Of Account-Based Selling Technology

For providers of ABS solutions, the future is both exciting and challenging. It’s exciting, as these solutions prove their value, move into the mainstream, and become a critical sales tool. It will be challenging, as buyers of these solutions demand greater integration, ease of use, and overall simplification. At the same time, we see a decrease in available funding (e.g., from venture capital and private equity firms) and established sales tech providers enhancing their offerings to compete with point solutions.
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State of the Consumer: The Future of Work

Suzy

In this webinar - Suzy CEO and Founder Matt Britton and Piers Fawkes, founder, and editor-in-chief of PSFK, will dive into how the modern workplace may be reimagined in the years to come. Using the latest research from Suzy’s real-time platform, we’ll explore how consumers are reacting and adapting to a disrupted work environment, emerging trends in remote work, and how I.T. decision-makers, the unemployed, and workers across different generations are shifting their perceptions of what work is.
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Creating Harmony Between Demand Generation and ABM

Uberflip

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
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