Uberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:Quickly pull together all your content for ABM.
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associationofmarketing
Sales have been targeting contacts at key accounts for decades. On the marketing side, account-based marketing has been gaining major traction and has become a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers. Having a deeper understanding of your buyers' goals and objectives and how your product or service can make a difference could help you win more business for your organization. In this webinar, walk away with a 5-step account-based marketing strategy that you can implement immediately.
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For providers of ABS solutions, the future is both exciting and challenging. It’s exciting, as these solutions prove their value, move into the mainstream, and become a critical sales tool. It will be challenging, as buyers of these solutions demand greater integration, ease of use, and overall simplification. At the same time, we see a decrease in available funding (e.g., from venture capital and private equity firms) and established sales tech providers enhancing their offerings to compete with point solutions.
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TMSA
Some of the biggest sales challenges in transportation and logistics include the inability to articulate any meaningful differentiation or ROI as well as the inability to reach the right decision-maker at the most impactful time in the buying process.
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