B2B Marketing
Account based marketing has come a long way in the last 12 months.As we head into 2019, ABM is increasingly defining the conversation about sales and marketing success in many B2B organisations.Yet, despite the hype and expectation, success with ABM can be difficult to achieve – too many marketers still either fail to pilot successfully or see their programmes fall at the first hurdle.
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Terminus
Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign? Join this webinar to learn how to build a 360-degree view of your target accounts that includes firmographic, intent, and engagement insights. You will learn how to: Prioritize & tag the right accounts based on firmographic, intent, and engagement data.
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Engagio
Watch this webinar to witness the future of marketing attribution. We’ll introduce NEW Engagement Minute Attribution powered by Engagio Dash to demonstrate what true Sales and Marketing activity attribution looks like for generating revenue. In addition, we’ll outline how engagement minute attribution can be used to examine the key activities that create engagement by team and how to optimize these activities to drive positive business outcomes.
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DEMANDBASE, INC
If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.
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