Square 2 Marketing
This webinar features an expert panel discussion on ABM best practices from industry experts as well as an extensive Q&A-style forum to answer your most pressing questions on how best-in-class marketers are driving results from ABM.
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ValueSelling Associates
In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., shares how salespeople can leverage ValueSelling techniques and the ValuePrompter tool, alongside their marketing team’s ABM campaign, to win bigger deals.
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Engagio
Want to prove the impact of your ABM initiatives? In this webinar on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.
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Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production. Begin your journey with People.ai’s 5-step plan:
Automate data capture
Establish the right KPIs to track
Create leaderboards to visualize results & act
Proactively tune your “sales production” engine
Enterprise digital performance management
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