With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?
Join Robin Izsak-Tseng, VP of Revenue Marketing at G2, and Ben Salzman, SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.
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Engagio
Wish you could eliminate some of the manual and time-consuming work on your ABM programs? Find out how to make ABM a lot EASIER in this webinar. Cheryl Chavez, Engagio Chief Product Officer, will reveal Engagio's NEW ABM Automation capabilities to help scale ABM programs by automating multi-channel actions in response to account engagement or inactivity. Watch to learn how to: Answer sophisticated questions easily based on engagement.
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You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh, and your CEO wants to see greater ROI from marketing... like, yesterday!
That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.
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Engagio
As the beat of the ABM drum gets louder and louder, the best B2B marketing professionals are taking advantage of this powerful go-to-market strategy. Metrics and analytics have always been a core component of B2B marketing, but even the pros are struggling to measure ABM’s effectiveness at every stage of the funnel and prove ROI.
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