B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy-safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.
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Pushed into a (wholly) digital way of working by COVID, B2B sales teams needed to work with and rely on marketing more than ever before to find new opportunities and close revenue. Now with the threat of an economic downturn, this symbiotic relationship will be even more important.
Delivering an amazing customer experience means going beyond alignment. And requires restructuring teams, processes, and measures of success. To get ahead, teams need to blow away silos, and build based on customer experience vs. internal views or politics.
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IndustrialSage
Sangram’s name is definitely one we’ve thrown around on the show before. He’s the Chief Evangelist and Co-Founder of the account-based marketing platform Terminus. He’s also host of the daily FlipMyFunnel podcast.
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Engagio
Wondering why Account-Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
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