Nurture Marketing: Back to Basics

For a lot of marketers Inbound Marketing and Account Based Marketing are two completely different streams of marketing. Interestingly, it is not! When ABM and Inbound Marketing objectives align, it can generate incredible results as it did for one of our clients. In this webinar, we will talk about the following and how we’ve used these methods to successfully generate 4X number of leads for one of our technology clients that provides Analytics solutions.

Account-Based Marketing (ABM) has taken the B2B world by storm. Marketers are building out programs and ABM ROI is higher often double or more than any other type of marketing. But most of us are still just getting started and figuring out the ABM tech stack is no simple task. How do I build the right foundation? Manage the data? Create compelling experiences? Tap into the power of AI? Orchestrate marketing and sales collaboration? Dig into what’s working and what’s next for ABM tech with a dynamic panel of experts on ABM strategy, execution, and integration. We’ll share the latest benchmark data on ABM tools and tech, practical lessons learned from years in the ABM trenches, and strategic guidelines to optimize investments and accelerate ABM impact.

In an ABM world built for tech companies, the unique needs of Manufacturing & Life Sciences can often be missed or ignored completely. This leads to confusion for Marketers and money wasted due to failed ABM programs. Analysts, agencies, and most ABM platforms center their recommendations and philosophies on tech, while Jabmo specializes in helping Manufacturers & Life Science companies execute strategic ABM programs.

While lead gen and acquisition are on one side of the coin, customer marketing is on the other, and is quickly becoming a priority moving into 2023. According to Bain and Company research, a 5% increase in customer retention can increase profits by 25% to 95%. To maximize marketing effectiveness, B2B marketers need to develop a unified marketing strategy that puts the customer at the center. Join a discussion with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce and Serena Schlaile, Director of Customer Marketing at Qualified, as they share insights & best practices on developing a successful customer-centric marketing strategy. Moderated by Jena Andres, Head of Partnerships & Community at Welcome.