Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently. To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and
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Lattice Engines, Inc
Like most marketing teams, you are likely looking to scale your ABM efforts. Today, with increased buyer demands, disconnected data sources, and advances in AI - a unified customer data center is critical to running account-focused marketing programs at scale. Learn how Adobe, Informatica and Masergy used artificial intelligence to scale their account-based marketing efforts.
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DiscoverOrg
ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.
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B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy-safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.
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