Organize for ABM: How to Create an Excellent Team

Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty. In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.

You don’t turn off your CRM. So, why would you turn off your account-based marketing program? This recorded webinar walks through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. The webinar helps marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.

Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But when it came to targeting and seizing its own business opportunities, Deal IQ had hit a roadblock. Because of Deal IQ's unique solution, the ability to target potential new accounts at the right time - just as they prepare to acquire new technology or close a new deal - was absolutely crucial to success. And the need to engage high level stakeholders - the true decision makers at these accounts - meant Deal IQ needed reliable, accurate contact data, and organization charts.

Hear how Demandbase evaluates channels through an ABM lens to determine which truly are the best at driving target account engagement. You’ll find out: - Why B2B purpose-built technologies are critical to marketing success - The metrics that matter when analyzing channels for an ABM strategy - Which top-of-funnel channels deliver the best results in scale, precision and costs