Past, Present, and Predictions: Content Marketing from 2017 to 2018

Marketo

In today’s world, making great content isn’t enough – instead, you have to delight your customers with targeted and personalized stories to see optimal ROI. Now the question is - what changes are you making to your content marketing strategy next year to continue to stand out and win the hearts and minds of your customers? Watch this on-demand webinar with Marketo, Uberflip, and BlueJeans Network to gather insights on content marketing in 2017, and predictions and best practices for where content marketing is going in 2018.
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Spotlight

Let’s get one thing straight - not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy. While you may see gazillion posts on lead generation techniques, this one is slightly different. In this post, we will be discussing the number one mistake that marketers make in lead generation and one of the few marketing tactics that show results almost immediately. Are you ready to get started and boost lead generation?


OTHER ON-DEMAND WEBINARS

The B2B Marketing Trifecta for Account-Based Marketing

Pardot

Join us as we partner with Demandbase to understand how to harness the power of CRM, ABM and marketing automation to land more prospects and retain more customers. Hear how Pardot and Demandbase join forces to help customers create successful ABM strategies.
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2018 Digital Marketing Webinar

Marketing Mojo

No matter what your priorities are, our 2018 digital marketing webinar can help. Digital marketing guru, Janet Driscoll Miller, points out the best opportunities for you to beat the competition in 2018- complete with specific action items for SEO and Digital Advertising that you can take back to your team to execute and win.
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How AI Is Driving Account-First Marketing & Sales

Lattice Engines

AI and data are key pillars of any modern marketing strategy. Learn from high-growth companies how they are leveraging AI and data to align with sales and drive account-first marketing and sales efforts.In this webinar, attendees will learn how AI and data can help identify and align with sales on your targets, including how to:Identify target accounts and ideal buyer profile,Score and prioritize targets; and Create contextualized buyer experiences and have personalized conversations using data.
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Building Inbound Marketing Campaigns & Strategies

Real Magnet

Are you interested in attracting new prospects or members? This recorded webinar discusses just exactly what Inbound Marketing entails and the tactics for successfully gaining inbound prospects and leads
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Spotlight

Let’s get one thing straight - not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy. While you may see gazillion posts on lead generation techniques, this one is slightly different. In this post, we will be discussing the number one mistake that marketers make in lead generation and one of the few marketing tactics that show results almost immediately. Are you ready to get started and boost lead generation?

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