People-Based Marketing for Your B2B Account-Based Marketing Strategy

Hear from Forrester Consultant Emma Conroy as she reviews the findings from The Total Economic Impact™ of Bombora, a study conducted by Forrester Consulting on our behalf. The Forrester team dug deep into a real customer’s data to find out just how much value they can receive from using our Company Surge® Intent data, such as: 342% return on investment over three years 30% increase in sales velocity 4,500 hours saved per year from data efficiencies

Pour faire face à la multitude de missions RH, vous vous êtes probablement déjà équipé d'un SIRH. En mettant en place la signature électronique, vous pouvez transformer plus encore votre métier en gagnant un temps et une énergie considérable, tout en faisant de votre département un avantage compétitif pour votre entreprise. Dans

Buyers conduct research at all stages of their buying journey—they visit product pages, download marketing content, peruse case studies, and inevitably return to the websites that best meet their needs when it’s time to make a buying decision. When sellers can capture these buying signals at earlier stages in the journey, they can reach out to buyers who are getting closer to making a decision with the exact right messaging at the right time.

In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula. Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.