As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers.
In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies.
Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.
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Demand Gen
During this webinar, you'll learn:
- Mapping four major sales stages;
- Targeting key decision makers not just accounts anywhere they are online;
- Delivering personalized messages;
- Segmenting granularly by company, department and more; and
- Focusing display ads on prospects that have stalled.
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Whether you’re already using intent data or still learning about its sales potential, this session covers the steps you need to take when you decide to add intent data to your sales and marketing mix.
Join us and our Creative Director, Charmaine Española, as we share the different ways you can maximize buyer interest signals to help your sales team close more deals faster and to assist your marketing generate more win-ready leads.
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Multiview
Account-based marketing is a powerful way to engage B2B buyers. From an elementary level, ABM is a marketing strategy that concentrates resources on a specific set of target accounts. In all cases, it uses personalized campaigns designed to engage a client or prospect. Sounds like a great case for email, right? Not so fast. ABM goes well beyond the inbox.
With 85% of marketers saying ABM delivers higher ROI returns than any other marketing approach, it should be a major part of your marketing arsenal. This free webinar provides a look at strategic ABM tactics that can lead to shorter sales cycles, clearer ROI and fewer wasted resources and marketing dollars.
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