Practical approach to account-based marketing

Account-based marketing: Before you dismiss it as marketing’s hottest new buzzword, it’s worth paying attention to how innovative B2B marketers at successful companies like Schneider Electric are earning the praise, “This is the best thing we’ve ever done.” See how Schneider Electric’s Director of Industry Marketing, Maryanne Staudinger, turns customer feedback into a comprehensive marketing strategy in our webinar, Listen, validate, deliver .A practical approach to account-based marketing. You’ll learn how to. Automate surveys to get a constant stream of customer validation identify and close gaps in sales penetration and education.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Mx Fast-Focus Webinar — Operationalizing ABM: Touchpoints

The Mx Group

When it comes to creating content for ABM, an intentional approach is the only way to ensure a successful connection with your target. Want to know where to start or confirm you’re headed in the right direction? In less than half an hour, this webinar will get you focused on tailoring your content and touchpoints to your ABM contacts. You’ll learn how to get your ABM content plan started, including: 3 steps to operationalize ABM touchpoints.
Watch Now

Things You Didn't Know ZoomInfo Can Do!

ZoomInfo’s RevOS powers growth for over 30,000 Go-to-Market teams, from startups to the Fortune 100. Today’s headwinds have encouraged an age of strategic GTM creativity focused on alignment, automation, and efficiency optimization. And we can’t just keep this creativity to ourselves! Customers’ reactions when they see these solutions for the first time are nothing short of inspiring! You too can feel the wheels turn as your own creative use cases start to materialize.
Watch Now

Reducing Operational Costs with a Cloud-Managed Network

Saving time and keeping costs down for your IT team is key if you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology. Join Roderick Dixon, Aruba’s Solutions Marketing Manager to learn how Aruba delivers: the latest SMB networking technology
Watch Now

Always-On Account-Based Marketing - Webinar

You don’t turn off your CRM. So, why would you turn off your account-based marketing program? This recorded webinar walks through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. The webinar helps marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.
Watch Now