Prime Time Lead Nurturing for Sales

While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns. That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small. It's time to consider a niche marketing approach that brings in the prospects that actually convert.

Speed and agility are critical in the cybersecurity world, and FireEye has developed several innovative ways to address this challenge within its award-winning ABM program. The company applies new insights to its ABM and other target accounts with surprising speed and scale. FireEye also automates the process through deep revtech integration.

Account-based marketing (ABM) continues to be an important demand generation strategy and can be used across a range of business goals, including new prospect acquisition, customer expansion and retention. ABM programs have a foundationally different go-to-market approach than traditional demand generation efforts, often with more complexity, collaboration requirements and unique processes, creating hurdles that must be overcome as the program matures. Yet, planning which channels, content, and calls to action (CTAs) to include requires a fresh look due to the fundamentally different go-to-market strategy at the heart of ABM. Join this free webinar to learn how to establish or optimize the orchestration of your ABM program.

Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice? We’ve organized an event on July 2018 around this theme, and as it was a success, we wanted to give you access to the content of the presentation through this webinar. In this webinar, you will explore step by step how to implement an ABM strategy within your company in order to find new high-quality prospects, re-target prospective accounts, and improve account engagement through coordinated email and ad nurture programs.