Put Your Account-Based Marketing & Sales Programs Into Action

What is standing in your way to getting to ABM success or even getting your ABM initiative off the ground? Alignment? Orchestration? Change Management? Fortunately, it is not as hard as you think to get started! Whether you spent your summer perfecting your target account list or sipping piña coladas in Cabo, this webinar will provide you with practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more.

In uncertain moments, marketers and sellers need to double-down on strategies and tactics that drive meaningful business results and ROI. But, buyer needs have changed dramatically meaning traditional digital strategies are not meeting their expectations. Buyers have become inundated with digital noise leaving emails unread and display ads ignored. Gartner research shows that “79% of buyers buy from brands that demonstrate they care about THEM.” Sending enables brands to evolve their customer journeys by emphasizing connection with buyers to deliver human marketing experiences and scale human connection.

As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold. There's a better way to meet prospects and customers where they are. If you're interested in learning how getting it "just right" can be more than fairy tale lore, join this deep dive into account-based marketing with RollWorks.

Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52. However, many brands simply aren't using the right tools and tactics to drive success in the inbox.