Putting ABM into Play: Implementing Marketing Automation In Your ABM Strategy

As ABM has grown in popularity, so has the discussion on the “ideals” of what practitioners should aim for. But every organization is different, each with their own unique goals and priorities. And what has become increasingly apparent is that one “ideal” ABM approach doesn’t work for everyone. While there is no singular “ideal” ABM approach, there are stark similarities shared by those that find success.

Account Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences. Join our ABM experts as we show you how to implement successful account-based strategies on any budget. You’ll learn how to use pre-targeting to quickly test thousands of variables in order to reach the most efficient lead generation strategy, and how artificial intelligence (AI) can improve your campaign targeting and timeliness across channels.

Delivering a personalised customer experience is essential to business growth, so it’s no wonder that an Account-Based Marketing (ABM) strategy is crucial to ensuring alignment between your sales and marketing teams. On 14th February 2023, our Head of UX, Dominic Whittington, and Content Manager, Mellisa Hutchins, delivered a webinar, in which they shared practical tips on how businesses can implement a successful ABM strategy, looking at understanding your customers’ needs and effectively optimising and reporting on your campaigns.

You’ve heard the hype Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this session, we will present actual examples of how Engagio used proven ABM techniques to quickly go from 0 to 36% of pipeline and increase account engagement by 4X. Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.