Putting ABM into Play: Implementing Marketing Automation In Your ABM Strategy

You’ve heard the hype Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this session, we will present actual examples of how Engagio used proven ABM techniques to quickly go from 0 to 36% of pipeline and increase account engagement by 4X. Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.

Whether you’re off and running with Account-Based Marketing or not quite sure where to start, the three B2B marketing & sales experts on this webinar will provide you with actionable steps you can take to make your ABM efforts more effective come learn the secret sauce for ABM success.

Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations. An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster.

In this 15-minute video, Adobe Director of Product Marketing for Acrobat for Business Alex Gay provides insights into how the digital workplace and employee needs continue to evolve, how the PDF continues to be a vital, dynamic document format, and how Acrobat Pro is the all-in-one PDF and e-signature solution that every busines