72% of B2B buyers say they prefer a rep-free purchase experience, indicating they are embracing online research and digital commerce buying, according to Gartner research. However, B2B buyers struggle to make high-quality purchases due to factors such as environmental uncertainty, organizational change, fractured group buying dynamics, and exposure to conflicting information. B2B marketing leaders should join this panel of Gartner experts to learn how to partner with sales to integrate digital and human engagement. We’ll also share actions you need to take to help key B2B buyer personas conduct the type of learning necessary to confidently reach buying decisions.
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If you work for a global brand—or one that's planning to expand abroad—you know you need to market to audiences that speak different languages. Because without on-brand, high-quality content tailored to each market, you can't create a customer experience that persuades and converts.
But how can you successfully localize all that content for all those markets?
We can all learn from the successful experience of Ooni Pizza Ovens, a fast-growing company that increased annual revenue from $13 million to $63 million in two years. Getting its message across to global markets through localized content is a key part of its customer experience strategy.
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Demandbase
The scalability of ABM means you can practice this strategy on a budget of nearly any size. THE key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small budget and see the positive return on investment.
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Account-based engagement requires successful collaboration between sales, marketing and customer success. But far too often, sales and CS are overly dependent on marketing to drive ABE strategy.
Join Revenue.io Commercial Sales Manager Jake Spear and Chief Marketing Officer William Tyree for a session focused on 5 ways that sales can proactively work with marketing to ensure that they have what they need to not only win deals, but maximize the lifetime value and growth potential for each customer.
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