SalesIntel
SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it. Below you can view the webinar recording and slide deck used. In this recap webinar you will learn: The two kinds of B2B data you need for ABM, Why you need both kinds of this data, Where to find company information.
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Lattice Engines, Inc
In order to create hyper-targeted engagement across channels, brands are leveraging AI-powered ABM solutions that provide a single source of marketing truth. These solutions help marketers gather key insights, determine segmentation, and deliver timely campaigns. Such personalized experiences can be created on LinkedIn, Twitter, and many other digital channel but these campaigns must be “always on” to keep prospects and key accounts engaged throughout potentially lengthy buying cycles.
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Madison Logic
Charm Bianchini, Head of Global Demand Gen at Engagio, and Jenn Steele, CMO of Madison Logic, got together in this 30-minute webinar to reveal best practices on how to leverage multiple channels to engage buyers and fuel growth.
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Salesintel
In this recap of the webinar presented yesterday by SalesIntel’s CEO, Manoj Ramnani and Mintigo’s Vice President of Marketing, Nida Chughtai, you’ll learn the following:
- Historical challenges of expanding into a new market
- Techniques to identify new accounts more likely to convert
- Using intent data to get a better understanding of your expanded audience’s needs
- Identifying the right people in the buying group to immediately engage
- How to surface the correct buyer in marketing automation and CRM
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