SalesIntel
Below you can view the webinar recording and slide deck used. In this recap webinar you will learn: How prospecting and up-selling into large enterprises has changed with the rise of digital, and account-based (ABM) advertising & retargeting. How the B2B buying process has changed in the past year. Why you need to source data and engage all the people in your buying groups. Why it’s time to think beyond leads and form fills and focus on engagement insights. Which accounts and buyers that sales needs to prioritize for outreach every day.
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While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns.
That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small.
It's time to consider a niche marketing approach that brings in the prospects that actually convert.
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Econsultancy
B2B marketers have almost always had their performance determined at least in part by the numbers of leads they are able to generate for sales. But this has become increasingly difficult, with 63% of B2B marketers reporting that generating traffic and leads is their top challenge, a challenge compounded by the fact that prospects often research solutions anonymously.
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You know your product/service is right for your audience. But your prospects always have a reason for not engaging:
They're not in the market
They don't know who you are
They already have a vendor...
So how do you break down the barriers they put up and prove your product is right for them?
Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She'll show you what to write—and say—to lower customer defenses and obliterate objections (it's science!) so your messages are heard and you can close the deal.
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