Scale and Precision for Your ABM Strategy

As technology advances, marketers are constantly seeking deeper and more actionable insights from their solutions. However, their data is often siloed, preventing them from building a holistic view of their marketing results. With our all-new ABM Analytics, included in the Demandbase ABM Platform, marketers can get a complete picture of their overall marketing performance across the entire marketing and sales funnel.

Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. Join Heidi Bullock, CMO of Engagio, in this webinar to learn how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience. Watch to learn: Why marketing executives should bet on ABM.

As a marketer, how often are you asked about leads? Or even better, is your success gauged solely by the leads you send to Sales? During our May webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Doug Yeamans, will be diving deep into why marketing should be shifting their success metrics away from individual leads.

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever and having the ability to tap into intent data and signals can significantly transform your go-to-market strategy and ultimately, bottom line. Due to COVID-19, as the marketing landscape rapidly changes to fit the new normal of remote working and businesses reprioritizing projects and budgets, finding and tracking key engagement data from your ideal buyer is essential.