Scale and Precision for Your ABM Strategy

Effective demand generation isn’t simply about leads anymore. This session by Andre Yee explains how ABM is changing the landscape of demand generation by focusing on engaging and converting the right accounts. Learn how leading marketers from companies like Clarabridge and Plex are implementing ABM campaigns and delivering results for their companies.

Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty. In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.

The easiest way to identify in-market buyers is intent data, but not all intent data is created equal, and it’s only as good as the activation. Getting started can feel daunting, especially with the mixed information available of what intent data is, how it works, who should use it, and at what stage of the funnel. In this webinar, led by a live panel of experts and ABM practitioners, we’ll demystify the intent data marketplace by answering the most commonly asked questions with practical strategies for getting started.

Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations. An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster.