Scaling ABM with AI: Three Real-Life Examples of ABM Success

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG Insights and LiveRamp, you can now use HG Audience segments to target your ads to the most relevant audience on Facebook in just a few quick steps.

Today, more customers than ever are shifting to digital. Even late adopters of the digital trend in 2019 are being forced to use digital in 2020. That means that organisations must prioritise their digital experiences. Digital strategies may involve both enhancing existing applications and building new digital interactions. In this new, fast-paced digital world, ensuring security, agility and extraordinary customer experiences are all critical. The way you choose to implement customer identity services like account set up, identity verification, secure customer authentication and a unified customer profile play a critical role in reducing abandonment rates, acquiring new customers, increasing product cross-sells and driving revenue.

As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold. There's a better way to meet prospects and customers where they are. If you're interested in learning how getting it "just right" can be more than fairy tale lore, join this deep dive into account-based marketing with RollWorks.

As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers. In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.