SEISMIC, INC
Account Based Marketing (ABM) has rapidly gained steam over the past few years. As with any methodology on the rise, this has caused ABM to be poorly defined and carry a fragmented set of best practices. The reality is that ABM is a discipline, with components that are both new and old, that impacts and requires stakeholders across marketing, sales, sales operations, and sales enablement.
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About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands Who Killed It with Localized Content Str
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Account-based marketing (ABM) continues to be an important demand generation strategy and can be used across a range of business goals, including new prospect acquisition, customer expansion and retention. ABM programs have a foundationally different go-to-market approach than traditional demand generation efforts, often with more complexity, collaboration requirements and unique processes, creating hurdles that must be overcome as the program matures. Yet, planning which channels, content, and calls to action (CTAs) to include requires a fresh look due to the fundamentally different go-to-market strategy at the heart of ABM. Join this free webinar to learn how to establish or optimize the orchestration of your ABM program.
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Part of reaching your target market is using the right tools. Most marketers agree that marketing automation is one of the most effective. But if you really want to be a savvy marketer, integrating your CRM into your marketing automation is the next step.
When you use your CRM and marketing automation tools together, you can convert more leads and accelerate your business growth.
How can marketers leverage their tools with strategy, talent, and imagination to achieve remarkable outcomes for their businesses and their customers?
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