Vyond
Content is fundamental at every stage of your customer's journey. It's not just a critical tool for engagement—it also builds and nurtures your audience's trust.
When you identify your customer's engagement and decision-making behaviors, you'll formulate the best strategy for engaging with real people—a strategy that echoes their specific wants and needs.
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Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently. To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and
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Nearly all decision-makers (96%) say they feel overwhelmed by the sheer number of people trying to get their attention at any given moment.
If you're one of the many marketers trying to get in front of those decision-makers, you won't want to miss this valuable webinar.
Karen Steele, chief marketing advisor at Sendoso, will explain how to captivate your buyers with a relevant, personalized, and memorable experience so you can drive meaningful results and ROI in 2023.
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BrightTALK
In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula.
Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.
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