Selecting the right technology for your ABM programme


“What technology should I buy to help us run an ABM programme?” One of the biggest questions marketers are constantly asking themselves. Software and systems are finally at a point where with the right strategy in place technology can help you with your ABM process. But our research shows just 16% of B2B marketers are confident they have a good understanding of the technology currently available for ABM.
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ITSMA reports that 45 percent of marketers say that Account-Based Marketing (ABM) provides more than double the ROI versus traditional marketing efforts.1 This is exactly why more and more companies are attempting to move towards account-based marketing. While the promise of ROI is alluring, ABM tak


Don’t Just Maintain. Inspire.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene

Don’t Just Upgrade. Revolutionise.

This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make you central to your organisation’s succ

Real Time Insights Keep Your Company Ahead

Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.

Get Your Data Working for You

Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Watch our webinar now.