Selecting the right technology for your ABM programme

ON24

“What technology should I buy to help us run an ABM programme?” One of the biggest questions marketers are constantly asking themselves. Software and systems are finally at a point where with the right strategy in place technology can help you with your ABM process. But our research shows just 16% of B2B marketers are confident they have a good understanding of the technology currently available for ABM.
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Spotlight

ITSMA reports that 45 percent of marketers say that Account-Based Marketing (ABM) provides more than double the ROI versus traditional marketing efforts.1 This is exactly why more and more companies are attempting to move towards account-based marketing. While the promise of ROI is alluring, ABM tak


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