Selecting the right technology for your ABM programme

“What technology should I buy to help us run an ABM programme?” One of the biggest questions marketers are constantly asking themselves. Software and systems are finally at a point where with the right strategy in place technology can help you with your ABM process. But our research shows just 16% of B2B marketers are confident they have a good understanding of the technology currently available for ABM.
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Spotlight

OTHER ON-DEMAND WEBINARS

GETTING ABM RIGHT AND GETTING READY FOR WHAT'S NEXT

Demandbase

Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.
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Dématérialisez vos documents RH et administratifs avec la signature électronique

Pour faire face à la multitude de missions RH, vous vous êtes probablement déjà équipé d'un SIRH. En mettant en place la signature électronique, vous pouvez transformer plus encore votre métier en gagnant un temps et une énergie considérable, tout en faisant de votre département un avantage compétitif pour votre entreprise. Dans
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The Power of Niche Marketing

While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns. That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small. It's time to consider a niche marketing approach that brings in the prospects that actually convert.
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In the Lab with DB: ABX for Sales 201

It’s time to go deeper! Learn the nuts and bolts of ABX Cloud for Sales in this session. Kevin Rooney, Sr. Director of Sales Development at Demandbase, demonstrates the features he and his team utilize daily. Watch the lab and learn how to: Leverage Weekly Snapshots, Scout Extension, and Insights that live directly in Salesforce Surface prospects that are interested in your product and have first-party activity Personalize your outreach and strategy for every account
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