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About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating M
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HG Data
Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG Insights and LiveRamp, you can now use HG Audience segments to target your ads to the most relevant audience on Facebook in just a few quick steps.
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The last few years have seen the business world adjust to remote-first with incredible rapidity, leaving many scrambling to adjust their methods of communication. While this has posed a significant hurdle for some, service divisions have been uniquely prepared for this change due to the prevalence of voice in their day-to-day op
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Pardot
B2B Marketers are creating buzz around Account-Based Marketing (ABM) and its potential as a growth strategy. They are seeking out information that will help them distinguish fact from fiction and how to achieve results. Marketers are looking to learn from the success of peers, industry research, and data to guide them towards the best tools and strategies for account-based marketing. Ultimately, knowing the industry standard and learning how your results measure up is imperative.
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