Take Control in an Account-Based Buying World

Failing to align on marketing and sales strategies leads to wasted efforts, execution mishaps and lost business opportunities. Yet according to SiriusDecisions research, only 37 percent of b-to-b organizations would say there is overall marketing and sales alignment, and nearly one-third of sales organizations estimate they lost at least one month of productivity re-evaluating their account territory assignments after the start of the year. Tune-in to learn industry best practices for aligning sales and marketing to drive demand in an account-based buying environment. Discover tips for leveraging technology to gain actionable insights on accounts, focusing prioritization efforts to rapidly scale ABM efforts.
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Spotlight

OTHER ON-DEMAND WEBINARS

How to Automate a Personalized Web Experience for Every Customer

Join us to learn how real-time personalized website experiences increase conversions and grow customer relationships, even in a turbulent economy. You’ll hear from Trailblazers at retailer Wild Birds Unlimited who will pull back the curtain on their personalization strategy, offering insights and use cases from their franchise model that are driving results.
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TEN STEPS TO ABM SUCCESS

Demandbase

What is standing in your way to getting to ABM success or even getting your ABM initiative off the ground? Alignment? Orchestration? Change Management? Fortunately, it is not as hard as you think to get started! Whether you spent your summer perfecting your target account list or sipping piña coladas in Cabo, this webinar will provide you with practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more.
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Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh, and your CEO wants to see greater ROI from marketing... like, yesterday! That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.
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Reducing Operational Costs with Better Network Management in the Cloud

Whether you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology; keeping costs down and saving time for your IT Team is key. Join our webinar and learn how Aruba delivers the industry’s most robust and reliable networking solutions for small
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