The 5 Elements of Account-Based Marketing Success

Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty. In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.

Hosting or participating in events is an important way for companies to establish and grow their brand, requiring a large amount of budget and time investment. Successful events can help drive more qualified prospects, acquire leads and convert customers, but it’s not always easy to attract attendees or ensure that the right people attend. In this webinar we’ll be exploring how applying an Account Based Marketing (ABM) approach before, during and after your events can significantly boost your event ROI. We’ll also be looking at to engage sales and use social media in the process, as well as discussing how to measure event ROI.

Personalization at scale has always been the holy grail of ABM content, but how can you start to execute that today? In this presentation, we'll cover how you can strike the right balance of these two key tenets of B2B marketing that are seemingly at odds. Join Brandon Redlinger, Director of Growth at Engagio, to get an inside look at how we execute ABM content.

SalesIntel.io and Measured Results Marketing recently discussed why Account Based Marketing (ABM) initiatives are the hottest topic in the B2B space and why they so often fail.Below you can view the webinar recording and slide deck used.In this recap webinar you will learn:- What is ABM and why is it going to be the leading B2B strategy of 2019.