ViB
Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52.
However, many brands simply aren't using the right tools and tactics to drive success in the inbox.
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Modern Sales Content Management, or SCM, platforms have become table stakes in the world of Sales Enablement.
Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that, however, they are not the same.
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Engagio
As the beat of the ABM drum gets louder and louder, the best B2B marketing professionals are taking advantage of this powerful go-to-market strategy. Metrics and analytics have always been a core component of B2B marketing, but even the pros are struggling to measure ABM’s effectiveness at every stage of the funnel and prove ROI.
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While lead gen and acquisition are on one side of the coin, customer marketing is on the other, and is quickly becoming a priority moving into 2023. According to Bain and Company research, a 5% increase in customer retention can increase profits by 25% to 95%. To maximize marketing effectiveness, B2B marketers need to develop a unified marketing strategy that puts the customer at the center. Join a discussion with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce and Serena Schlaile, Director of Customer Marketing at Qualified, as they share insights & best practices on developing a successful customer-centric marketing strategy. Moderated by Jena Andres, Head of Partnerships & Community at Welcome.
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