The Account Based Marketing Game Plan: Drive Revenue from your Dream Prospects

Demandbase

Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Craig Rosenberg, the Funnelholic, as he walks through the game plan for successful Account Based Marketing including. Account-Based Campaign strategy. Best practices on Account based marketing the role of sales and overall sales-marketing alignment. New, innovative ideas and examples for Account Based Marketing.
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Spotlight

Most ABM programs start by layering on top of current demand gen processes: Pilot: test ABM for a few accounts Segment: Implement ABM for one or more segments (e.g. Enterprise accounts or Healthcare vertical) Focus: Target existing programs (e.g. outbound sales development) on specific accounts.


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