The Account Based Marketing Game Plan: Drive Revenue from your Dream Prospects

Demandbase

Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Craig Rosenberg, the Funnelholic, as he walks through the game plan for successful Account Based Marketing including. Account-Based Campaign strategy. Best practices on Account based marketing the role of sales and overall sales-marketing alignment. New, innovative ideas and examples for Account Based Marketing.
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Spotlight

Whether you're a site builder, module or theme developer, or simply an end user of a Drupal website, you'll find new features in Drupal 8 to give you the freedom to build great digital experiences. As the foremost expert in Drupal 8, Acquia has developed this ultimate guide to Drupal 8 to help you make the most of all of the imp


OTHER ON-DEMAND WEBINARS

Why Your Content Marketing is Failing (and how to fix it)

SmartBear Software

In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals. This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative
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How to Craft an Account-Based Marketing Budget with Kwanzoo and MarianaIQ

Slideshare

2018 is fast approaching, and it's time to start crafting your B2B marketing budgets for the new year. But with account-based marketing now on everyone's radar as the fastest and most effective way to engage key buyer groups at your target accounts, how can you plan your ABM budgets in order to run effective ABM across display, social, search, and PPC? Join Mariana CEO Venkat Nagaswamy, Kwanzoo CEO Mani Iyer, and Host & Moderator Kelly J Waffle, Kwanzoo's VP of Marketing, for an educational and actionable webinar on how to plan your ABM budgets based on your goals, company size, and more.
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Content Marketing: How to Create a Strategy Is your strategy working?

webinara

Digital Marketing veteran Ammon Johns taking Content Marketing Q&A with Jennifer Slegg and Lyndon Antcliff. Ammon: I also believe that unless you are creating a regular journal, (like Jennifer Slegg in The SEMpost), then content schedules are often massively overrated and out of place. Failing to hit the audience in the right spot, at the right moment, because you were trying to follow a schedule, instead of focusing on perfecting the emotional hit, is absolutely the most common mistake I see in so many blogs, newsletters, etc. Three bad posts in a row can be an auto unsubscribe, whether an actual one, or a mental note to the effect.
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How NI's ABM Program of the Year Winner Built Initial Alignment with Sales

Media and Marketing

Sales and marketing have long been siloed, and alignment between the two departments is vital to gaining traction and support for an account-based approach.So whether your ABM program is still in a pilot phase or fully integrated into your company, you'll be able to leverage the 7 approaches NI's award-winning ABM program uses to partner with their sales account managers.Key takeways: - Learn where and how ABM alignment starts and the most powerful tool for continued alignment - Leverage 5 best practices for building alignment when establishing new sales account manager relationships.
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Spotlight

Whether you're a site builder, module or theme developer, or simply an end user of a Drupal website, you'll find new features in Drupal 8 to give you the freedom to build great digital experiences. As the foremost expert in Drupal 8, Acquia has developed this ultimate guide to Drupal 8 to help you make the most of all of the imp

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