The Art and Science of Intent-driven Campaigns​

Tous les contrats ne sont pas statiques et gravés dans le marbre. Certains sont évolutifs et doivent être gérés activement tout au long de leur vie pour attester qu’ils respectent et réalisent leurs objectifs initiaux. Aussi, et d’après une étude de Gartner, 90% des multinationales et 50% des PME disposeront d’une solution de ge

How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. Watch Rena Gadimova, Sr. Global Content Strategy Manager, present her webinar, Industry Success: Bring Your Content and Demand Generation Teams Together.

For decades, sales reps have been targeting prospects at the account level. So, why has “account-based marketing” (ABM) only recently become the hottest trend in SaaS sales and marketing? ABM experts believe its a lack of alignment between teams. Hear experts from SiriusDecisions, Engagio, and InsideView as they share how to help your sales and marketing teams attack the right accounts, in the right way together

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.