The Art of Targeting

While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns. That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small. It's time to consider a niche marketing approach that brings in the prospects that actually convert.

Beer production managers today are held to various key performance indicators (KPIs) to ensure process efficiency, product quality, safety, sustainability and OPEX But with today’s changing environment and beer production challenges, how can you effectively meet your goals? In our webinar, “How to Achieve KPIs for Beer Clarifica

According to original research commissioned by Salesforce, more than three-quarters of customers surveyed (78%) said they’d consider buying from tech vendors if given the opportunity. Despite deep investments in network infrastructure and services, providers need to give customers a reason to stay if they want to stay competitive. Customers are increasingly open to testing new providers and are willing to switch for better rates, more transparent service agreements, and personalized self-service options. Join emerging technology consultant Dr. Sally Eaves along with Salesforce’s Kishore Sannidhanam for a deeper dive into what’s driving customer thinking around these new buying decisions for communications products and services.

Some of the biggest sales challenges in transportation and logistics include the inability to articulate any meaningful differentiation or ROI as well as the inability to reach the right decision-maker at the most impactful time in the buying process.