The Business Use Cases of Predictive Intelligence and Personalization


Business leaders recognize that marketing can deliver huge benefits to their organizations by building a deep understanding of their customers – who they are, what makes them tick and the challenges they face. Enabling sales teams with this intelligence allows account executives to have better-informed conversations that focus on delivering value to the customer. On the marketing end, customer intelligence helps create experiences that better serve the wants, needs and habits of your prospects.  Join 6sense and Optimizely as we discuss how customer data coupled with modern personalization tools can create a customer experience that builds revenue pipeline and lowers churn. Our conversation will focus on how to: -identify, collect and analyze the data that is vital to understanding your customers; -operationalize these insights into ABM use cases for your marketing and sales teams; and, -personalize your digital properties to improve customer experience with the goal of building pipeline and revenue.
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