The Business Use Cases of Predictive Intelligence and Personalization

Optimizely

Business leaders recognize that marketing can deliver huge benefits to their organizations by building a deep understanding of their customers – who they are, what makes them tick and the challenges they face. Enabling sales teams with this intelligence allows account executives to have better-informed conversations that focus on delivering value to the customer. On the marketing end, customer intelligence helps create experiences that better serve the wants, needs and habits of your prospects.  Join 6sense and Optimizely as we discuss how customer data coupled with modern personalization tools can create a customer experience that builds revenue pipeline and lowers churn. Our conversation will focus on how to: -identify, collect and analyze the data that is vital to understanding your customers; -operationalize these insights into ABM use cases for your marketing and sales teams; and, -personalize your digital properties to improve customer experience with the goal of building pipeline and revenue.
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Spotlight

Actionable insights to align Sales and Marketing around a common set of goals. In this Success Kit, you’ll learn how to: Identify the key stakeholders within your organization needed to build an ABM strategy Establish buy-in and create a target account list Determine a set of core KPIs agreed upon by both Sales and Marketing Download this eBook to learn actionable insights to align sales


OTHER ON-DEMAND WEBINARS

Integrating Account Based Selling & Marketing For Your Events

SAP

Hosting or participating in events is an important way for companies to establish and grow their brand, requiring a large amount of budget and time investment. Successful events can help drive more qualified prospects, acquire leads and convert customers, but it’s not always easy to attract attendees or ensure that the right people attend. In this webinar we’ll be exploring how applying an Account Based Marketing (ABM) approach before, during and after your events can significantly boost your event ROI. We’ll also be looking at to engage sales and use social media in the process, as well as discussing how to measure event ROI.
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Content Marketing Strategy for 2018

webstrategiesinc

In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it. We included real-world examples of growing a site’s traffic by 100x while generating hundreds of new leads each month. Chris provided both conceptual and practical examples every marketer can immediately apply to their content strategy.
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How to Rule the World - Global Demand Generation with Oracle Eloqua

Join us for this live dialogue featuring marketing globalization experts from PowerIntegrations and Cloudwords to discuss new best practices in global demand generation.
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LinkedIn Lead Generation with a 0 Budget Confession of a personal brand expert

webinara

If you’re a business that really doesn’t have the money (or experience) to compete with competitors that are using PPC spend or have a whole marketing team/agency that they are using to get themselves on top of Google. Trying to beat them on Google is a fool’s game. Right? This is what Deepak realised when setting up Purr Traffic.So then in search of alternative marketing methods Deepak took to free-marketing on LinkedIn to go ahead and ultimately generate weekly inbound leads from business owner’s that had cash to spend in the region of $500-$5,000 USD per month. This webinar will show you EXACTLY how he did it.
Watch Now

Spotlight

Actionable insights to align Sales and Marketing around a common set of goals. In this Success Kit, you’ll learn how to: Identify the key stakeholders within your organization needed to build an ABM strategy Establish buy-in and create a target account list Determine a set of core KPIs agreed upon by both Sales and Marketing Download this eBook to learn actionable insights to align sales

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