SalesIntel
SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it. Below you can view the webinar recording and slide deck used. In this recap webinar you will learn: The two kinds of B2B data you need for ABM, Why you need both kinds of this data, Where to find company information.
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Target Marketing
You’ve heard the hype Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this session, we will present actual examples of how Engagio used proven ABM techniques to quickly go from 0 to 36% of pipeline and increase account engagement by 4X. Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.
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In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well.
Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.
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DEMANDBASE, INC
As technology advances, marketers are constantly seeking deeper and more actionable insights from their solutions. However, their data is often siloed, preventing them from building a holistic view of their marketing results. With our all-new ABM Analytics, included in the Demandbase ABM Platform, marketers can get a complete picture of their overall marketing performance across the entire marketing and sales funnel.
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