The Future of Marketing in Life Sciences: Is your function fit for purpose?

July 29, 2021 | 2:52PM

The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a more sophisticated, outcomes-driven model that demands a new approach. The new world emerging is one in which value is defined, created and evaluated in a very different way, with marketing playing a critical role. On 30 November, EY (a global leader in assurance, tax, transaction, and advisory services) in association with PMGroup, will host a free webinar debating the future of marketing in Life Sciences. Is your function fit for purpose?
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Spotlight

The following report is based on a Web survey conducted in August 2008.We have assembled input from sales and marketing decision makers from medium and large enterprises. Our objective was to understand current demand generation trends by answering the following questions...


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